Free: She Sells: The Empathy Advantage
There’s a myth in our culture that to get ahead in sales, we have to be sharks—greedy, manipulative, and only out for #1. As business owners and creatives who lead with heart, that fear of appearing “salesy” stresses us out and holds us back. We assume that spending money is painful, and feel guilty to ask our clients for more.
The truth is, today’s trading-up clients are not only willing to spend big, but they secretly want to. And there are more of them in your market than you think... [Read More...]