Category: In the Spotlight

The Science of Hiring Quota Busting Sales Teams

The first book written on hiring salespeople based upon 85 years of organizational psychology research, data analytics on 2.1 million salespeople and the best practices of top performing sales organizations. The purpose of this book is to help companies hire stronger salespeople. Research shows there is the huge gap between what science knows and what businesses do! The research is not something you can easily find on the internet or in any of the human resources or sales management journals. $... [Read More...]

Free: Africa: Open for Business: Discover the ABCs….

Welcome to “AfriCAN” – the can-do continent, the vast, vibrant and diverse continent offering a wealth of human and natural resources that translate into opportunities for business, your business. Complicated? Not necessarily. Africa, with all its diversity and largesse, can be difficult to understand, to grasp. Just like most new business ventures. However, successful business in Africa is as straightforward as ABC: Appetite, Bandwidth, and Capital. It starts with growing an Appetite to ... [Read More...]

Don’t Pour Money Down The Drain: The Ultimate Money Management Strategy to Save More Cash and Handle Your Money Better

Groundbreaking lessons that will save you money and help you build the future you deserve. Are you tired of living paycheck to paycheck, worrying about whether you can afford your rent? Is debt piling up and adding an extra layer of stress to your life? Let’s get something straight, saving money isn’t rocket science. With the help of this handy guide, you can say goodbye to debt and become a financially independent person. $0.99 on Kindle. ... [Read More...]

Free: The Nonstop Entrepreneur: 15 Rules for Making a Difference, Serving Others Through Leadership, and Building Your Fortune

This book is about the Mindset required to be an Entrepreneur and the Habits and Tactics to get there. It is about Leadership, and Helping others solve the issues to becoming self-employed, self-actualized and self-aware in business. Within these pages you will learn how to make money in the Digital World and Online by offering products that help and serve others to accomplish their goals through training, courses, and taking action to accomplish their dreams. Creating a Start-Up is difficult. ... [Read More...]

Evolve Your Coaching Business: The Ultimate Guide to Success Doing the Work You Love

You may be a new coach feeling overwhelmed about getting clients because the first three to five years of running a coaching business are a remarkably vulnerable time. Or a seasoned coach who feels stuck, not knowing what’s next for your business. At any stage of a coaching business, all coaches run into challenges that can block their success. Evolve Your Coaching Business shares a myriad of fun and inspiring real-life stories of how a coaching business can evolve over time as a sustaina... [Read More...]

Free: Payback’s a Niche: An All-In-One Advertising Book for a Startup or Small Business Owner

An All-in-One Advertising Book for a Startup or Small Business owner. This book will teach people the most effective ways to use advertising to grow their business. Free on Kindle. ... [Read More...]

Your Idea, Their Money: The Entrepreneur’s Guide to Closing Rounds

Quite thorough and comprehensive and includes many real-world actionable steps. It provides founders with a true blueprint for navigating the murky fundraising process, walking them through it every step of the way. This book will save founders countless wasted hours and help them avoid some of the major, and potentially very costly, pitfalls common during the fundraising stage. $4.50 on Kindle. ... [Read More...]

Free: The Profit Hypothesis: Uncover Willingness-To-Pay Innovate Strategy and Grow Profits

Consumers will mislead you. Not on purpose though, which makes it worse. The consumer perspective is an essential part of optimizing your business strategy. Marketers can make better business decisions if they can predict in advance what consumers will do. However, these two question types inadvertently trigger an unwanted procedure in the mind of the consumer that is at best unreliable. Despite being well intentioned, consumers are not aware of the trap that is awaiting you inside of their bra... [Read More...]

Make it Rain

Make It Rain is the culmination of decades of hard work, ingenuity, and no small amount of business creativity. Len Fischer, one of the nations leading ERISA (Employee Retirement Income Security Act) attorneys, author and founder of Benetrends Inc., a Retirement Services Provider, shares candid stories and advice from his 30 plus years, as an industry leader. Leonard was nearly 50 years old, and down to his last dollar when he turned it around and launched a $20-MILLION dollar business. This bo... [Read More...]

Free: She Sells: The Empathy Advantage

There’s a myth in our culture that to get ahead in sales, we have to be sharks—greedy, manipulative, and only out for #1. As business owners and creatives who lead with heart, that fear of appearing “salesy” stresses us out and holds us back. We assume that spending money is painful, and feel guilty to ask our clients for more. The truth is, today’s trading-up clients are not only willing to spend big, but they secretly want to. And there are more of them in your market than you think... [Read More...]