Free: The Profit Hypothesis: Uncover Willingness-To-Pay Innovate Strategy and Grow Profits

Consumers will mislead you. Not on purpose though, which makes it worse. The consumer perspective is an essential part of optimizing your business strategy. Marketers can make better business decisions if they can predict in advance what consumers will do. However, these two question types inadvertently trigger an unwanted procedure in the mind of the consumer that is at best unreliable. Despite being well intentioned, consumers are not aware of the trap that is awaiting you inside of their bra... [Read More...]